The Tale that Wags the Dog: Finding Your Most Persuasive Trial Story
Speaker
Sarah Murray
| President and CEO, Trialcraft
Every trial lawyer knows that to achieve the result your client wants in
mediation, settlement, arbitration, or trial, you need a good trial story. In this
CLE presentation, Sarah Murray will teach you a simple but powerful method
for analyzing a case to start building a persuasive litigation story. She will
then discuss when and why to test your story in litigation research or to seek help from a consultant who can help you shape your story, and gives some examples of how testing preliminary stories in research changed attorneys’ perspectives on their case and helped create a better outcome.
Learning objectives:
• Understand what makes for a persuasive litigation story
• Learn to apply the “four Cs” method to analyze plaintiff’s case and building a
persuasive defense story
• Understand when and why to use research to test your story or to bring in a consultant to help solve complex story challenges
1.0 CLE | General
Plated Lunch
Please make your meal selection during registration.
Brandy Chicken
Sesame Ahi Salad
Vegetarian Gnocchi with pomodoro sauce
Contact
Kiersten Ross | Email
Mee Mee Wong | Email